The Importance of Personal Branding

Personal branding refers to the process of establishing your public persona for your target audience, it evolves carefully and accurately communicating your values, beliefs, goals and purpose. (Kajabi Blog, 2018)

Nowadays, your personal brand is as important as your CV because many recruiters use social media during or after the interview process.

According to a 2018 Career Builder Survey, 70% of employers use social media to screen candidates during the hiring process and 43% of employers use social media to check on current employees. (Forbes, 2019)

As mention by Forbes, companies should encourage employees to build a strong personal brand because of its good for the business.

If you wonder how you can use social media for personal branding, we've provided you list with the most important aspects of personal branding, Let's review them:

1. Decide which social media channels will benefit you as a brand and fulfil it with complete and accurate information.

2. Keep a good image consistency.

Across all your social profiles, you’ve got to maintain some consistency with

your brand, this helps you control people’s perception of your brand.

3. Engage with your audience regularly.

Communicate with other people, reply any comment/suggestions, this will help you to be more memorable.

4. Share content on a regular basis.

A good content strategy is key to represent your values, define your personality etc… make sure to include images, videos, articles and even questions.

5. Connect and collaborate with influencers.

Create a network of influencers related to your niche and try to collaborate with them as this will help you to be more seen, otherwise, you could analyse their content strategy and use it for inspiration.

6. Create a “Social Media Posting Schedule”

This will help you to be more organized and give you a future vision of the path your content is taking.

7. Track your name

As many organizations do already, you need to track your name and the keywords that involve your brand, this way you will be notified when someone creates a post that includes your name or other branded terms.

“YOUR BRAND IS WHAT PEOPLE SAY ABOUT YOU WHEN YOU’RE NOT IN THE ROOM”

Jeff Bezos, Amazon's Founder

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For example, Gary Vaynerchuck explains very well how to build a personal brand, and he is great at it, as he said, he doesn’t focus on “convert”, instead, he focuses on branding, same as Apple does.

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SOURCING:

Forbes.com. (2020). Why Personal Branding Is More Important Than Ever. [online] Available at: https://www.forbes.com/sites/carolinecastrillon/2019/02/12/why-personal-branding-is-more-important-than-ever/#15bfb4162408

GaryVaynerchuk.com. (2020). 9 Strategies for Personal Branding Online in 2019. [online] Available at: https://www.garyvaynerchuk.com/5-strategies-for-personal-branding-online/

Kajabi Blog. (2020). What is Personal Branding, Why It’s Important, Benefits & Examples. [online] Available at: https://blog.kajabi.com/what-is-personal-branding-why-it-s-important-benefits-examples

Prnewswire.com. (2020). More Than Half of Employers Have Found Content on Social Media That Caused Them NOT to Hire a Candidate, According to Recent CareerBuilder Survey. Available at: https://www.prnewswire.com/news-releases/more-than-half-of-employers-have-found-content-on-social-media-that-caused-them-not-to-hire-a-candidate-according-to-recent-careerbuilder-survey-300694437.html